![]() The metrics, which have been updated through time, attempt to approximate digital units as album sales: track equivalent albums ( TEA), for example, counts ten song downloads from the same album as a single album sale, whereas streaming equivalent albums ( SEA) counts 1,250 premium streams, or 3,750 free streams, from the same album as a single album sale. In 2014, as physical album sales dipped below streaming for the first time, the Billboard 200 premièred a new formula for measuring music consumption. Although we can imagine CDs stacked high, collected streams feel a bit like matrix code. When the industry was built on physical sales, an artist big enough to get a million CDs shipped out to stores was guaranteed a natural level of ubiquity, and an entire marketing apparatus existed to make such artists and their projects visible. (There are artists putting up smaller numbers than YoungBoy who are considered more in vogue: critical favorites such as Vince Staples, Freddie Gibbs, and Phoebe Bridgers, or off-center pop stars like Lana Del Rey.) At least some of this is because of streaming’s intangibility. The music industry has always had its unlikely cult favorites, but only in the streaming age can an artist enjoy similar success to pop stars and have little to no cultural footprint beyond the community that is tuning in. But it also illustrates a gap between what is promoted and what is popular. This occurrence is, first and foremost, the by-product of a streaming infrastructure that uses a plays-per-song model to approximate record sales-a system that allows artists to bypass the old display stand, even if they risk anonymity. It is easier than ever to be a hit by all of the industry’s standard performance metrics and still go unnoticed by the general public-to have an enormous following that barely registers within the wider pop-culture ecosystem. YoungBoy is one of the most extreme cases of a recent developing phenomenon: invisible music stardom. By most numerical benchmarks, YoungBoy is among the most successful artists working today. Since 2017, he has secured four Recording Industry Association of America-certified platinum albums and mixtapes, along with nine platinum singles, six of which went multiplatinum. ![]() He also has a seemingly inexhaustible work ethic-he has released nineteen full-length solo projects in just under seven years. ![]() With his professed fervor for retaliation, YoungBoy has earned a rep as a single-minded aggressor, but his more confrontational songs are blunted by a soft side. His music is trap-adjacent, bounce-heavy, and Auto-Tuned, and his nasally singsong voice intensifies into a snarl. YoungBoy is a disciple of Baton Rouge hip-hop stars such as Boosie Badazz and the late Lil Phat, and his sound isn’t a dramatic departure from the rap music of the moment. (The “NBA” stands for “Never Broke Again.”) His hit records include “AI Youngboy 2,” “Top,” and “Sincerely, Kentrell.” But, despite his achievement, shared with one of the most widely recognized pop artists of all time, YoungBoy remains broadly unknown. (Her peers in that category are Frank Sinatra, Stevie Wonder, and Paul Simon.) The other is a twenty-two-year-old performer who goes by NBA YoungBoy. The first is Taylor Swift, who has as many Album of the Year Grammys as any soloist in history. 1 albums in each of the last three years. Uproxx is an independent subsidiary of Warner Music Group.Only two artists have released No. This new project marks his first with Motown Records after parting ways with Atlantic Records in 2022. His last album, The Last Slimeto, was released back in August 2022. When it comes to music, YoungBoy released his fifth studio album, I Rest My Case, on January 6. “Boy, you can’t pay me $10 million to get on muthaf**kin’ OnlyFans, n****. “I’m getting married January 7,” he said. This past November, while on Instagram Live, the rapper announced his intentions to marry Mychelle.ĭuring the broadcast, YoungBoy shared that he was feeling “lonely,” a fan suggested he go onto OnlyFans to “lift his spirits.” The rapper responded to the hilarious suggestion by revealing that he was getting married. The certificate states that the nuptials happened in Salt Lake City, where the Louisiana rapper moved to after being released from prison in 2021. The images showed that Jazlyn Mychelle Hayes was listed as Spouse 1 and that Younboy, whose real name is Kentrell Gaulden, was listed as Spouse 2. Last Sunday (January 8), screenshots of a marriage license dated the day before (January 7) began circulating on social media. The couple jumped the broom in Salt Lake City last week, VIBE reports. The 23-year-old rapper recently married his longtime girlfriend, Jazlyn Mychelle, which whom he shares two children with. Congratulations are in order for NBA YoungBoy.
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